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Alpha and Beta in the Stock Market

Updated: Nov 9, 2022

When it comes to the stock market, there are a lot of terms that get thrown around. Alpha and beta are two of the most important concepts for investors to understand. In short, alpha is a measure of how much an investment outperforms or underperforms the market, while beta measures an investment's volatility. Put another way, alpha is the "active return" on an investment, while beta is the "passive return."

In order to really understand what these terms mean, let's take a closer look at each one.


To put it simply, alpha is the difference between a security's actual return and its expected return. A positive alpha means that the security has performed better than expected, while a negative alpha means that it has underperformed.

However, it's important to keep in mind that alpha is completely relative. For example, if you expect a stock to return 10% per year and it actually returns 15%, then that stock would have a positive alpha. But if you expect the same stock to return 20% per year, then its 15% actual return would result in a negative alpha.

In order to calculate alpha, you first need to come up with an expected return using a pricing model. The most popular pricing model is the Capital Asset Pricing Model (CAPM), which takes into account things like historical returns, volatility, and the risk-free rate. Once you have your expected return, calculating alpha is simply a matter of subtracting it from the actual return.


Whereas alpha measures how well individual security performs relative to expectations, beta measures how volatile that security is relative to the market as a whole. In other words, beta tells you how much risk you're taking on by investing in a particular stock or other asset.

A beta of 1 means that a security's price movements are in line with the overall market. A beta greater than 1 indicates higher volatility (and therefore higher risk), while a beta of less than 1 indicates lower volatility (and therefore lower risk). For example, if a stock has a beta of 1.5, that means it's 50% more volatile than the market as a whole—so if the market goes up 10%, this stock will likely go up 15%. On the other hand, if the market falls 10%, this stock will probably drop by only 7%.

It's important to keep in mind that beta is not static; it can change over time as underlying conditions change. For example, if a company announces plans to enter a new market or unveils a new product line, its beta might increase as investors become more eager to buy its shares. Conversely, if rumors start swirling about impending layoffs or declining sales figures, the company's beta might decrease as investors become skittish and start selling off its shares. Beta can also differ depending on which timeframe you're looking at; for example, a stock might have low beta during bull markets but high beta during bear markets.

Alpha and Beta are two important concepts for any investor to understand because they provide key insights into how risky an investment may be and whether or not it is likely to outperform or underperform relative to expectations. While both measures are useful on their own, they are best used in tandem to get a complete picture of an investment's risk-reward profile.

Lyon Bern, LLC is a Registered Investment Adviser and is in the business of consulting and advising its clients in wealth and asset management. Each client's diversification between Lyon Bern's portfolios will be made individually and based on the client's Investment Policy Statement. Please remember that past performance may not be indicative of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product referred to directly or indirectly in this document will be profitable, equal any corresponding indicated historical performance level(s), or be suitable for your portfolio. Due to various factors, including changing market conditions, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this document serves as the receipt of, or as a substitute for, personalized investment advice from Lyon Bern, LLC. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional investment advisor. A copy of our current written investment advisory agreement discussing our advisory services and fees is available for review upon request.


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