Influencers

The rise of 'influencers' and huge surge in financial content on platforms like TikTok, Instagram and Twitter over the past 18 months has hooked a new generation on finance and investing.

Young investors are spending their spare cash on cryptocurrencies and stocks - with a large number of them following the advice they got from scrolling through social media, lured in by promises to get rich quick and beat the system.


Recent surveys have shown young investors are pursuing riskier strategies than older generations.


Problems arise when consumers stop questioning the content they are taking in.

(Source: Business Insider)


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